BAR CONVENT BERLIN

Bar Convent Berlin was recently held, from October 9th to 11th, providing a unique opportunity to showcase the Illva Saronno portfolio in Berlin, within a high-level international setting. Disaronno, The Busker, Tia Maria, Rump@blic, and Engine were the featured brands of the event, each with their own stands, hosting masterclasses and tastings, all in pursuit of innovation in the world of mixology. The seminar “Barrels Beyond Bourbon: A look at the influence of Sherry and Marsala casks on world class whiskey from Royal Oak Distillery”, led by our Global Brand Ambassador Woody Kane, was a resounding success.

DISARONNO AND TIA MARIA WORLD’S 50 BEST BARS OFFICIAL PARTNERS

Disaronno and Tia Maria, as official Partners of the World’s 50 Best Bars, represented Illva Saronno with unique and innovative cocktails during the Awards ceremony in Singapore on the 17th October. Thanks to the hard work behind the digital campaign “Shake Your Talent”, hundreds of bartenders from all of over the world have engaged with our Brands, creating stunning cocktails and have gathered in the attractive Lion City for the most exclusive event of the spirits industry.

Gin Engine at London Negroni Week

From September 18th to 24th, Engine participated in London Negroni Week, to celebrate the Negroni-loving worldwide community. It was a week of gatherings, masterclasses, and events at trendy bars throughout the city to rediscover the Negroni and all its creative variations. From Trailer Happiness to Shochu Kanteen, from Two Spoons to Laki Kane Cocktail Bar, Engine infused the entire English capital with its unbridled character!

Dugas Expert Fair, Paris – Illva Saronno brands at Ville Lumière

After a highly active summer of marketing activities, the brands of the Illva Saronno portfolio have chosen to welcome autumn in Paris, in an international setting dedicated to the beverage industry. Disaronno, Rump@blic, The Busker, and Engine presented their latest innovations at the Dugas Expert Fair on September 17th and 18th, in the beautiful setting of the Carreau Du Temple in Paris, alongside 135 other exhibitors from around the world.