THE BUSKER’S SUCCESS AT INTERNATIONAL EVENTS
The Busker being particularly appreciated internationally is now a given: it is evidenced by the numerous summer festivals which The Busker has participated in as the main sponsor, reaching a very young consumer audience, a target that can appreciate the brand’s modernity, its authentic and bold character, certainly in line with the times.
Two of the most successful festivals of this past summer which The Busker participated in, with highly visible installations and its unmistakable “cargo” mood, were Summer Sonic in Tokyo and Osaka, Japan (a rapidly growing market for The Busker), and the Community festival in London, UK‘s most significant indie-pop music festival.
Two opportunities for fun and interaction with a large audience, with a total of over 350,000 spectators attending the events. It has proven to be an effective new way to showcase the brand and connect with the younger generations of consumers.
spectators
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